Pinch & Punch is an ethical clothing label that is made in New Zealand. We have previously worked with the team, producing look book and campaign imagery. And therefore stoked to shoot another campaign for them, since fashion photography is our jam.
fashion photography navy blue dress
photography for men's fashion
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blue dress out in sunlight for fashion photoshoot
girl in blue dress out for fashion photography
navy blue dress in kitchen for fashion photo shoot
white stripes dress indoor fashion photo shoot
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Lego head toy for Fashion Photography
Lego head toy inside library for fashion photography
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Collaborative Campaign Imagery
The creative direction for the campaign shoot was a collaborative effort. So chatting with the designer about ideas, we came up with a strong look. Throwing words around such as playful, relaxed and "not shit". And we also wanted to maximize the light casts in the epic renovated villa in Auckland.
We chose to work with the lovely Ruby from Unique Models. She's an excellent model with buckets of experience and above all a great personality. She pulled off the movement and also the mood we were after. We like being involved in the model selection process, since we pick up on different things. And our clients always agree, that it leads to a superior finished product.
Pinch & Punch were really happy with the shots. And also confirmed the photography was consequently, not shit.