We always love working with a repeat client and Pinch & Punch is a favourite. We worked with the team to produce fashion look book images for their summer collection. The brief was fun, care-free and memorable.
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FASHION LOOK BOOK PHOTOGRAPHY
The designer had initially wanted a standard paper backdrop for the entire look book photography shoot. The morning of the shoot, we arrived on location. We saw the potential to inject more of the Pinch & Punch brand persona into the imagery. The 1960’s era house we were shooting in showcased some unique character walls. We thought it was far more suited to the client’s brand and overall brief for the fashion shoot.
After assessing the lighting, our pitch to Pinch & Punch was to photograph in front of the character walls. We were happy to go with whichever direction the client decided on. However, even happier when we heard the client’s response of “Great idea. Let’s do it! We trust you”. The team were delighted with the final result.
The final images were fully edited and retouched. Pinch & Punch used the imagery on their website, social media platforms as well as their fashion look book and various print collateral.